What we do is simple, but – we think – very important. We help technical organisations serve their members by providing them with timely, interesting technical news tailored to their interests. We also encourage interdisciplinary thinking by making sure that our articles are well written and provide the context for developments rather than just the technical details.
Our role is to curate, commission, edit, proof, format, and get expert-written articles ready for our clients to publish online with the click of a button. You give us the ideas – either specific suggestions for who should write about what, or the names of people who know what's going on in a particular field, or publications that you'd like to see us curate from – and we take care of the rest.
If this sounds expensive, it's not. It's true, our editors are all specialist technical writers with years of experience, many with higher degrees in their areas of expertise. But we have spent years developing an editorial system that allows us to work with a minimum of paper shuffling and bureaucracy. So you spend less, and you can see the money you do give us right there on the page.
A New Kind Of Content
Unfortunately, it's not always clear to technical people what information they need.
The general science press, and even specialist technical magazines, are often too either too general – or too specific – to serve the specific interests of individuals and the niche areas they want to follow. Articles in the trade press may be interesting, and are an important means of keeping up to date with major issues and trends, but can't cover everything so they either focus on a narrow sector of technology or the biggest stories more broadly. Readers are bound to miss good stuff unless they regularly spend hours trawling the web.
For more complete information about a field, or a particular project, researchers have to turn to scholarly publishing: journals and proceedings. But these are only really useful to sophisticated readers, those who really know what they are looking for and can decode the titles and abstracts into something that is meaningful for them. So good ideas get lost. Not big enough to catch the attention of the press, they are only visible to those who happen to be reading the right journals and are savvy enough to see their wider applications.
What we do is to curate the best of what's already available to make sure your audience can come to you first and can be confident that they've had the best possible first pass at what's going on in their world. On top of that, we've developed a new kind of content: one where the articles contain enough references to satisfy experts, but supply enough context to be appreciated by the wider technical community. These articles – delivered in clear, direct English – allow scientists, engineers, and medics to communicate with each other effectively across both disciplines and continents.
Technical people often have difficulty in writing for audiences outside their immediate field. Add to this the fact that the vast majority of the world's technical community speak English as a second or third language, and you have a problem: increasing ambiguity in prose and the blind leading the blind.
What makes us special is that our IT system allows us to stop worring about managing copy and to buckle down to what is really important: editing and proofing the copy as it comes in.
We use editors who specialize in technical copy and who have strong backgrounds in scientific writing and journalism. Most of our editors have science degrees, many at masters and doctoral level, and the ones who don’t have proven track records in the technical and popular science press.
Our mission is simple. We take awkwardly-written copy, and make it work, while retaining technical accuracy. We endeavor to make every article read as if it were written by a native English speaker (and one who had a decent English teacher at that!). At the same time, we retain as much of the authors’ voices as possible, so that they can speak directly to their colleagues without anyone feeling that there has been interference on the way.
What we do not only helps these authors to look good, it helps to push science, technology, and medicine forward by giving a voice to those with great ideas but poor communication skills.